Our Blogs

A right communication strategy to help startups stay relevant in these changing times
The startup industry saw enormous growth in the past year. While some grew their scale of operation, some garnered inves...
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An Effective Employer Branding Strategy Can Boost Your Startup Growth Story
 By Prasanna SR, Senior Director, Corporate & Services, Bengaluru & Step Up, India Having the right team can m...
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The role of communication in a start-up’s unicorn journey
It is a well-known fact that the journey for any startup starts with an interesting idea, followed by multiple strategie...
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The year 2021 won the start-up race; how will 2022 fare?
By Prasanna SR, Senior Director, Corporate & Services, Bengaluru & Step Up, India With India becoming the thi...
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This Women’s Day, #BreaktheBias—not just with words but also with action
We talk about gender diversity and women’s empowerment only on topical days but even more so around the 8th of March. ...
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Lessons from the journey of a young entrepreneur
By Vinayak Shrivastav, Co-Founder and CEO, Toch.ai When I was growing up in a hostel in Mumbai, a poster in my room r...
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The story of a startup for startups
I have always had a soft spot for startups and entrepreneurs—because, as most of you know, I began my journey as one. ...
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How design thinking can help startups evolve their communications and PR strategy
A templatised approach does not work for a long-term impact when it comes to communications and PR. Startups can use the...
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How to engage with advisors to grow your start-up
Covid-19 has changed the game for entrepreneurs. While some sectors were badly hit, others witnessed unprecedented growt...
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Listen, analyse, innovate, communicate, measure, repeat
Meeting customers’ existing requirements while innovating to address unmet needs is like changing the tyres of a car w...
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Building enduring relationships with purpose-led communications
With the second COVID wave impacting families and businesses everywhere, there has been immense pressure on healthcare w...
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Re-connect to recover in 2021
In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021,...
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Mistakes Startups Make in Public Relations
Communications can make a huge difference for a startup. However, if not done well, it can also backfire. Communications...
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ClientSpeaks: freedom in entrepreneurship
Undoubtedly, being an entrepreneur is one of the hardest, most difficult jobs in the world. An entrepreneur is a great l...
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How start-ups can convince their stakeholders to stay with them through the pandemic
The COVID-19 pandemic has transformed all our lives and everything we were used to. It has resulted in a massive differe...
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A time for sensitive, compelling storytelling
At a time when the world is grappling with a pandemic, how do you promote your products or services without coming acros...
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A handy toolkit for startups: How to plan communication strategy to tide over coronavirus lockdown
All startups are born on the back of a powerful idea and the passion to see the idea become a reality. Startups live thr...
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Public Relations for a Start-Up – The Time is Right Now
The Covid-19 pandemic has upended the world. The start-up universe is particularly hit, because of smaller cash reserves...
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Overcoming adversity with a focused communication approach
We are in the midst of the most difficult time in our lives. Not only is human life affected by this pandemic, but the e...
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When Should A Startup Begin Its Public Relations Journey
Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in ...
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Make Public Relations the Secret Startup Weapon
Every day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical ...
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Before you START
Before you START: Know your Industry The journey of a startup is just like a Bollywood film—you go through every em...
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Two Important Learnings For Startups
In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot of attention and have ...
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Step Up powers India’s first TEDxGatewayWomen event
Recently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the offi...
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Building a start-up’s identity
A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless that ...
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Creative storytelling: Creating strong brand imagery
Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin as young babies, tak...
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Digital Communication Trends for Start-ups in 2015
India is undoubtedly the largest creator of ideas. India is also one of the largest carriers of these ideas—through st...
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The road to catastrophe: PR disasters for start-ups
It is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter. Usually they do...
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