Blogs

September 14th, 2021

The story of a startup for startups

I have always had a soft spot for startups and entrepreneurs—because, as most of you know, I began my journey as one. The spark of a new idea, setting it up as a business from scratch, getting people together around ...

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September 1st, 2021

How design thinking can help startups evolve their communications and PR strategy

A templatised approach does not work for a long-term impact when it comes to communications and PR. Startups can use the techniques of design thinking to build powerful programmes that lead to enduring outcomes. Continue reading »

August 18th, 2021

How to engage with advisors to grow your start-up

Covid-19 has changed the game for entrepreneurs. While some sectors were badly hit, others witnessed unprecedented growth. What does this new environment mean for your business? How can you navigate through its challen...

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July 28th, 2021

Listen, analyse, innovate, communicate, measure, repeat

Meeting customers’ existing requirements while innovating to address unmet needs is like changing the tyres of a car while driving. Entrepreneurs know this is hard but unavoidable. Disruptors capture massive marketsh...

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June 3rd, 2021

Building enduring relationships with purpose-led communications

With the second COVID wave impacting families and businesses everywhere, there has been immense pressure on healthcare workers and infrastructure. People have turned to social media to find help and to support one anot...

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January 28th, 2021

Re-connect to recover in 2021

  • In 2020, we saw that relationships at the core of those that have been able to pull themselves through.
  • In 2021, Reboot, refresh, re-energise are going to be the mantras for recovery. But that’s not...

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January 19th, 2021

Mistakes Startups Make in Public Relations

Communications can make a huge difference for a startup. However, if not done well, it can also backfire. Communications for startups should be done right, especially during these challenging times, or else you are faced with either media outlets ign...

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December 10th, 2020

ClientSpeaks: freedom in entrepreneurship

Undoubtedly, being an entrepreneur is one of the hardest, most difficult jobs in the world. An entrepreneur is a great leader with a disruptive idea, but that is not all that it takes to run a successful business. One has...

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November 4th, 2020

How start-ups can convince their stakeholders to stay with them through the pandemic

The COVID-19 pandemic has transformed all our lives and everything we were used to. It has resulted in a massive difference in our daily functioning and enforced a ‘new normal’ for us to adapt to. Startups have been hit quite severely, leading to...

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June 24th, 2020

A time for sensitive, compelling storytelling

At a time when the world is grappling with a pandemic, how do you promote your products or services without coming across as opportunistic? This is a question many companies are struggling with, and especially the startups in India. Imagine yourself ...

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June 16th, 2020

A handy toolkit for startups: How to plan communication strategy to tide over coronavirus lockdown

All startups are born on the back of a powerful idea and the passion to see the idea become a reality. Startups live through all kinds of challenges in their normal days, which are a rare occurrence for large organisations Startups are among the h...

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June 9th, 2020

Public Relations for a Start-Up – The Time is Right Now

The Covid-19 pandemic has upended the world. The start-up universe is particularly hit, because of smaller cash reserves owing to the overall impact on the economy and the restricted movement of people and goods. While businesses are adopting severe ...

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June 2nd, 2020

Overcoming adversity with a focused communication approach

We are in the midst of the most difficult time in our lives. Not only is human life affected by this pandemic, but the economy has taken the worst hit in recent times as well. The most affected are the small and new businesses that are either shuttin...

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February 23rd, 2017

How communication adds value to startups in their entrepreneurial journey

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates A startup is the brain-child of a visionary at heart and an entrepreneur in mind. It is built from the ground up with immense amoun...

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February 23rd, 2017

When Should A Startup Begin Its Public Relations Journey

Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy environment, startups need the right communication to help them catch eyeballs and stand apart. With reports stating th...

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February 4th, 2016

Make Public Relations the Secret Startup Weapon

Every day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical functions today. Getting the right experts, the right agency is, therefore, one of the most important decisions for a startup. ...

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January 25th, 2016

Before you START

Before you START: Know your Industry The journey of a startup is just like a Bollywood film—you go through every emotion on your way to becoming a known enterprise. Usually, you start off with a few friends and acquaintances bec...

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December 14th, 2015

Two Important Learnings For Startups

In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot of attention and have been viewed with curiosity. Individuals are thinking seriously on ideas that could be turned into a successful business models. Th...

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July 3rd, 2015

Step Up powers India’s first TEDxGatewayWomen event

Recently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the official communications partner for the first TEDxGatewayWomen 2015 in India. The event was held at the National Centre of Performing ...

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May 10th, 2015

Building a start-up’s identity

A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless that idea is communicated effectively to clients, employees and vendors, it won’t reach its logical purpose. For most start-ups, howe...

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March 4th, 2015

The road to catastrophe: PR disasters for start-ups

It is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter. Usually they don’t have a huge budget to spend on advertising. And the only way their product or service could get the right buzz is through pu...

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March 4th, 2015

Digital Communication Trends for Start-ups in 2015

India is undoubtedly the largest creator of ideas. India is also one of the largest carriers of these ideas—through start-ups. This ecosystem is rapidly evolving, driven by a young, diverse and inclusive entrepreneurial landscape. Competition in th...

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March 4th, 2015

Creative storytelling: Creating strong brand imagery

Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin as young babies, take baby-steps, and grow old; unless it’s the life of Benjamin Button. That’s how brands grow as well. They begin their journey ...

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  •  Genius is the ability to put into effect what is on your mind. 

    - F Scott FitzgeraldAuthor

     Don’t worry about people stealing your design work. Worry about the day they stop. 

    - Jeffrey ZeldmanEntrepreneur

     Nobody has a monopoly on good ideas. 

    - Kevin O’LearyEntrepreneur

     The most important thing in communication is hearing what isn’t said. 

    - Peter DruckerManagement Guru

     Half the world is composed of people who have something to say and can't, and the other half who have nothing to say and keep on saying it. 

    - Robert FrostPoet
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