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Communications Plays a Big Role in D2C Success

Direct-to-consumer (D2C) brands have existed for a long time, but it's only recently that their presence has registered ...

Keeping Public Relations for a Start-Up Relevant in 2023

The year 2022 was like a sine wave, with several ups and downs. On the startup front, according to various reports, the ...

Aligning HR Trends and Corporate Communications: A Must-Have Hiring Strategy for Start-ups

We are nearly at the end of 2022 and are approaching a watershed moment in our hiring strategy. The pandemic and recent ...

Helping businesses grow with strategic branding

A brand is more than just a name. It is a holistic, multi-dimensional approach to a business and takes years to be built...

A right communication strategy to help startups stay relevant in these changing times

The startup industry saw enormous growth in the past year. While some grew their scale of operation, some garnered inves...

An Effective Employer Branding Strategy Can Boost Your Startup Growth Story

By Prasanna SR, Senior Director, Corporate & Services, Bengaluru & Step Up, India Having the right team can m...

The role of communication in a start-up’s unicorn journey

It is a well-known fact that the journey for any startup starts with an interesting idea, followed by multiple strategie...

The year 2021 won the start-up race; how will 2022 fare?

By Prasanna SR, Senior Director, Corporate & Services, Bengaluru & Step Up, India With India becoming the thi...

This Women’s Day, #BreaktheBias—not just with words but also with action

We talk about gender diversity and women’s empowerment only on topical days but even more so around the 8th of March. ...

Lessons from the journey of a young entrepreneur

By Vinayak Shrivastav, Co-Founder and CEO, Toch.ai When I was growing up in a hostel in Mumbai, a poster in my room r...

The story of a startup for startups

I have always had a soft spot for startups and entrepreneurs—because, as most of you know, I began my journey as one. ...

How design thinking can help startups evolve their communications and PR strategy

A templatised approach does not work for a long-term impact when it comes to communications and PR. Startups can use the...

How to engage with advisors to grow your start-up

Covid-19 has changed the game for entrepreneurs. While some sectors were badly hit, others witnessed unprecedented growt...

Listen, analyse, innovate, communicate, measure, repeat

Meeting customers’ existing requirements while innovating to address unmet needs is like changing the tyres of a car w...

Building enduring relationships with purpose-led communications

With the second COVID wave impacting families and businesses everywhere, there has been immense pressure on healthcare w...

Re-connect to recover in 2021

In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In 2021,�...

Mistakes Startups Make in Public Relations

Communications can make a huge difference for a startup. However, if not done well, it can also backfire. Communications...

ClientSpeaks: freedom in entrepreneurship

Undoubtedly, being an entrepreneur is one of the hardest, most difficult jobs in the world. An entrepreneur is a great l...

How start-ups can convince their stakeholders to stay with them through the pandemic

The COVID-19 pandemic has transformed all our lives and everything we were used to. It has resulted in a massive differe...

A time for sensitive, compelling storytelling

At a time when the world is grappling with a pandemic, how do you promote your products or services without coming acros...

A handy toolkit for startups: How to plan communication strategy to tide over coronavirus lockdown

All startups are born on the back of a powerful idea and the passion to see the idea become a reality. Startups live thr...

Public Relations for a Start-Up – The Time is Right Now

The Covid-19 pandemic has upended the world. The start-up universe is particularly hit, because of smaller cash reserves...

Overcoming adversity with a focused communication approach

We are in the midst of the most difficult time in our lives. Not only is human life affected by this pandemic, but the e...

When Should A Startup Begin Its Public Relations Journey

Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in ...

Make Public Relations the Secret Startup Weapon

Every day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical ...

Before you START

Before you START: Know your Industry The journey of a startup is just like a Bollywood film—you go through every em...

Two Important Learnings For Startups

In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot of attention and have ...

Step Up powers India’s first TEDxGatewayWomen event

Recently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the offi...

Building a start-up’s identity

A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless that ...

Creative storytelling: Creating strong brand imagery

Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin as young babies, tak...

Digital Communication Trends for Start-ups in 2015

India is undoubtedly the largest creator of ideas. India is also one of the largest carriers of these ideas—through st...

The road to catastrophe: PR disasters for start-ups

It is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter. Usually they do...

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