What is Step Up? Step Up provides focused and customised communications offerings to startups and upcoming brands from various industries as well as investor networks. We recognise the power of passionate entrepreneurs and help them take the next leap through effective and compelling communication. We are inspired by Genesis BCW which is a part of BCW India Group, a leading public relations and public affairs firm that delivers integrated communication services to some of the best global and Indian companies. Why Step Up? We began the Genesis BCW journey as a startup, going through the paces of establishing ourselves, scaling up and ultimately leading the way. We know, feel and understand all your challenges. Our agile team has young, passionate, experienced professionals, who deliver quick, high-impact turnaround. With an ideas-driven approach, we help you tell your story compellingly, giving you a one-stop solution from digital to content, traditional media to new. Startups need a focused approach, so our solutions are tailor-made for your unique audience, to drive real, targeted impact.