Our Expertise

At Step Up, we understand that as startups look to scale up, they need more access to investors, customers, and talent. As your communications partner, we tap into our range of expertise areas to give you customizable solutions to reach out to your relevant audience. As an experienced PR agency for startups, we believe that every brand has its own identity, so we don’t follow a one-size-fits-all approach. Instead, we provide communications solutions specific to the brand’s requirements, which include traditional as well as digital media and content.

  • Funding focused: One of the focus areas for any early-stage startup is to scale up their business. Since getting the desired funding has become highly competitive, we specialize in helping these startups build a share of voice that helps them stand apart. Our efforts, driven by creative writing and strategic media outreach, are centered around building a compelling branding for startups.
  • Attracting customers:In a dynamic market like India, building a strong and credible reputation is pivotal to earn the trust of the customers. At Step Up, we understand this crucial element and believe in creating insight-driven campaigns to create a positive brand proposition.
  • Talent engagement and acquisition: Growing the business also means growing the team. Through startup communications, we help them showcase their unique culture and growth vision to the existing and potential employees.
  • Integrated solutions: With the changing customer preferences and the emergence of new marketing tools, we understand the need to provide unique and competitive solutions to our clients. Under the Genesis BCW umbrella, we have access to professionals with experience in digital marketing for startups and content creation, besides traditional media relations, helping us provide an array of services on demand.
  •  Genius is the ability to put into effect what is on your mind. 

    - F Scott FitzgeraldAuthor

     Don’t worry about people stealing your design work. Worry about the day they stop. 

    - Jeffrey ZeldmanEntrepreneur

     Nobody has a monopoly on good ideas. 

    - Kevin O’LearyEntrepreneur

     The most important thing in communication is hearing what isn’t said. 

    - Peter DruckerManagement Guru

     Half the world is composed of people who have something to say and can't, and the other half who have nothing to say and keep on saying it. 

    - Robert FrostPoet
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