At Step Up, we understand that as startups look to scale up, they need more access to investors, customers, and talent. As your communications partner, we tap into our range of expertise areas to give you customizable solutions to reach out to your relevant audience. As an experienced PR agency for startups, we believe that every brand has its own identity, so we don’t follow a one-size-fits-all approach. Instead, we provide integrated communications solutions specific to the startup’s requirements, which span traditional as well as digital media and content.
For any early-stage startup looking for funding in today’s competitive ecosystem, it is important to stand out. We help startups build a share of voice and a distinct space in the market.
Building a strong and credible reputation is pivotal to earn consumer trust. We create insight-driven campaigns to create a positive brand narrative to drive consumer trust as well as love.
Growing the business also means growing the team. We help startups showcase their unique culture and growth vision to existing and potential employees.
To be impactful today, showcasing expertise and market dominance remains critical. Using integrated communications, we help position the leadership of your startup as leaders and experts in your chosen sector domain.
Breaking myths and creating interest in crypto assets
In May 2020, Giottus Crypto Exchange revamped their operations, after The Supreme Court of India revoked a decision which prohibited banks from dealing with cryptocurrency exchanges. While this announcement came as a major boost, there was a lot that still needed to be done to change public perceptions and create consumer confidence.
Giottus Crypto Exchange realized that it was critical to address the apprehension that investors had by driving an educative program focused on highlighting the benefits of trading in cryptocurrencies and busting some myths associated with the legality of transactions.
A public relations only campaign was created with a three- pronged approach:
COVID19 brought the whole world to a standstill. With employees working from home, the buzzing workspaces went silent with many pulling their seats from the shared workspaces.
ABL Workspaces changed their communication focus to talk about the 'New Future' - new norms and safety procedures at the workspace, new trends that will shape the industry and potentially growth in the industry as employers and employees become flexible and adapt to new ways of working.
Through regular information seeding and connecting with the right set of media, the team was able to:
