BACKGROUND

COVID19 brought the whole world to a standstill. With employees working from home, the buzzing workspaces went silent with many pulling their seats from the shared workspaces.

PROGRAMME
ABL Workspaces changed their communication focus to talk about the ‘New Future’ – new norms and safety procedures at the workspace, new trends that will shape the industry and potentially growth in the industry as employers and employees become flexible and adapt to new ways of working.

EXECUTION
Through regular information seeding and connecting with the right set of media, the team was able to:

Non-agenda meetings with the key media to talk about the impact of COVID on the industry; the efforts being put in place by the team and an indicative view about what the future would look like.
Participate in Industry stories, where the ABL team could showcase their real-estate expertise.
Radio interaction, to talk about the ‘New tomorrow’

RESULTS
The Public Relations efforts saw a great response with ABL Workspaces being mentioned on a regular basis in leading publications like – The Economic Times, The Hindu Business Line, Financial Express and Business Insider.
The team secured pre-series A funding despite the COVID 19 impact