Creative storytelling: Creating strong brand imageryStart-ups. The first thing that comes to my mind when I think about them is our own lives. We begin…
Digital Communication Trends for Start-ups in 2015India is undoubtedly the largest creator of ideas. India is also one of the largest carriers of these ideas—through start-ups.…
The road to catastrophe: PR disasters for start-upsIt is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter.…
Building a start-up’s identityA start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless…
Step Up powers India’s first TEDxGatewayWomen eventRecently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the official communications…
Two Important Learnings For StartupsIn the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot…
Before you STARTBefore you START: Know your Industry The journey of a startup is just like a Bollywood film—you go through every…
Make Public Relations the Secret Startup WeaponEvery day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical functions…
When Should A Startup Begin Its Public Relations JourneyConstant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy…
How communication adds value to startups in their entrepreneurial journey“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates…
Overcoming adversity with a focused communication approachWe are in the midst of the most difficult time in our lives. Not only is human life affected by…
Public Relations for a Start-Up – The Time is Right NowThe Covid-19 pandemic has upended the world. The start-up universe is particularly hit, because of smaller cash reserves owing to…
A time for sensitive, compelling storytellingAt a time when the world is grappling with a pandemic, how do you promote your products or services without…
How start-ups can convince their stakeholders to stay with them through the pandemicThe COVID-19 pandemic has transformed all our lives and everything we were used to. It has resulted in a massive…
ClientSpeaks: freedom in entrepreneurshipUndoubtedly, being an entrepreneur is one of the hardest, most difficult jobs in the world. An entrepreneur is a great…
Mistakes Startups Make in Public RelationsCommunications can make a huge difference for a startup. However, if not done well, it can also backfire. Communications for…
Re-connect to recover in 2021In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In…
Building enduring relationships with purpose-led communicationsWith the second COVID wave impacting families and businesses everywhere, there has been immense pressure on healthcare workers and infrastructure.…
