Creative storytelling: Creating strong brand imageryStart-ups. The first thing that comes to my mind when I think about them is our own lives. We begin…
Digital Communication Trends for Start-ups in 2015India is undoubtedly the largest creator of ideas. India is also one of the largest carriers of these ideas—through start-ups.…
The road to catastrophe: PR disasters for start-upsIt is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter.…
Building a start-up’s identityA start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless…
Step Up powers India’s first TEDxGatewayWomen eventRecently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the official communications…
Two Important Learnings For StartupsIn the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot…
Before you STARTBefore you START: Know your Industry The journey of a startup is just like a Bollywood film—you go through every…
Make Public Relations the Secret Startup WeaponEvery day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical functions…
When Should A Startup Begin Its Public Relations JourneyConstant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy…
How communication adds value to startups in their entrepreneurial journey“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates…
Overcoming adversity with a focused communication approachWe are in the midst of the most difficult time in our lives. Not only is human life affected by…
Public Relations for a Start-Up – The Time is Right NowThe Covid-19 pandemic has upended the world. The start-up universe is particularly hit, because of smaller cash reserves owing to…
A time for sensitive, compelling storytellingAt a time when the world is grappling with a pandemic, how do you promote your products or services without…
How start-ups can convince their stakeholders to stay with them through the pandemicThe COVID-19 pandemic has transformed all our lives and everything we were used to. It has resulted in a massive…
ClientSpeaks: freedom in entrepreneurshipUndoubtedly, being an entrepreneur is one of the hardest, most difficult jobs in the world. An entrepreneur is a great…
Mistakes Startups Make in Public RelationsCommunications can make a huge difference for a startup. However, if not done well, it can also backfire. Communications for…
Re-connect to recover in 2021In 2020, we saw that relationships at the core of those that have been able to pull themselves through. In…
Building enduring relationships with purpose-led communicationsWith the second COVID wave impacting families and businesses everywhere, there has been immense pressure on healthcare workers and infrastructure.…
Listen, analyse, innovate, communicate, measure, repeatMeeting customers’ existing requirements while innovating to address unmet needs is like changing the tyres of a car while driving.…
