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Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin…

India is undoubtedly the largest creator of ideas. India is also one of the largest carriers of these ideas—through start-ups.…

It is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter.…

A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless…

Recently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the official communications…

In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot…

Before you START: Know your Industry The journey of a startup is just like a Bollywood film—you go through every…

Every day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical functions…

Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy…

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates…

We are in the midst of the most difficult time in our lives. Not only is human life affected by…

The Covid-19 pandemic has upended the world. The start-up universe is particularly hit, because of smaller cash reserves owing to…

All startups are born on the back of a powerful idea and the passion to see the idea become a…

At a time when the world is grappling with a pandemic, how do you promote your products or services without…

The COVID-19 pandemic has transformed all our lives and everything we were used to. It has resulted in a massive…

Undoubtedly, being an entrepreneur is one of the hardest, most difficult jobs in the world. An entrepreneur is a great…

Communications can make a huge difference for a startup. However, if not done well, it can also backfire. Communications for…