June 24th, 2020

Storytelling Concept. Chart with keywords and icons

A time for sensitive, compelling storytelling

At a time when the world is grappling with a pandemic, how do you promote your products or services without coming across as opportunistic? This is a question many companies are struggling with, and especially the startups in India. Imagine yourself ...

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June 16th, 2020


A handy toolkit for startups: How to plan communication strategy to tide over coronavirus lockdown

All startups are born on the back of a powerful idea and the passion to see the idea become a reality. Startups live through all kinds of challenges in their normal days, which are a rare occurrence for large organisations Startups are among the h...

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June 9th, 2020

Top view of office workspace with scheme from idea through the planning, strategy, marketing, finance, to realization and market success. Concept can be used for several purposes like website banner, background, poster, presentation templates and marketing materials.

Public Relations for a Start-Up – The Time is Right Now

The Covid-19 pandemic has upended the world. The start-up universe is particularly hit, because of smaller cash reserves owing to the overall impact on the economy and the restricted movement of people and goods. While businesses are adopting severe ...

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June 2nd, 2020

Rear view of a businesswoman looking at large business planning sketch on a chalkboard.

Overcoming adversity with a focused communication approach

We are in the midst of the most difficult time in our lives. Not only is human life affected by this pandemic, but the economy has taken the worst hit in recent times as well. The most affected are the small and new businesses that are either shuttin...

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February 23rd, 2017


How communication adds value to startups in their entrepreneurial journey

“If I was down to the last dollar of my marketing budget I’d spend it on PR!” – Bill Gates A startup is the brain-child of a visionary at heart and an entrepreneur in mind. It is built from the ground up with immense amoun...

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February 23rd, 2017


When Should A Startup Begin Its Public Relations Journey

Constant flow of information, multiple formats of media, thousands of startups mushrooming in a short span of time—in this dizzy environment, startups need the right communication to help them catch eyeballs and stand apart. With reports stating th...

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February 4th, 2016


Make Public Relations the Secret Startup Weapon

Every day businesses are made or marred by perceptions. Managing perception is by far one of the most business-critical functions today. Getting the right experts, the right agency is, therefore, one of the most important decisions for a startup. ...

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January 25th, 2016


Before you START

Before you START: Know your Industry The journey of a startup is just like a Bollywood film—you go through every emotion on your way to becoming a known enterprise. Usually, you start off with a few friends and acquaintances bec...

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December 14th, 2015


Two Important Learnings For Startups

In the last decade, we have seen a rapid rise in startups in India. They have been grabbing a lot of attention and have been viewed with curiosity. Individuals are thinking seriously on ideas that could be turned into a successful business models. Th...

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July 3rd, 2015


Step Up powers India’s first TEDxGatewayWomen event

Recently, Step Up, a division of Genesis BCW, a leading public relations and public affairs consultancy, became the official communications partner for the first TEDxGatewayWomen 2015 in India. The event was held at the National Centre of Performing ...

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May 10th, 2015


Building a start-up’s identity

A start-up is a brainchild of a visionary who has a creative idea that the entrepreneur firmly believes in. Unless that idea is communicated effectively to clients, employees and vendors, it won’t reach its logical purpose. For most start-ups, howe...

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March 4th, 2015


The road to catastrophe: PR disasters for start-ups

It is certainly not easy being a start-up, and more so in India, where there is a huge start-up clutter. Usually they don’t have a huge budget to spend on advertising. And the only way their product or service could get the right buzz is through pu...

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March 4th, 2015


Digital Communication Trends for Start-ups in 2015

India is undoubtedly the largest creator of ideas. India is also one of the largest carriers of these ideas—through start-ups. This ecosystem is rapidly evolving, driven by a young, diverse and inclusive entrepreneurial landscape. Competition in th...

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March 4th, 2015


Creative storytelling: Creating strong brand imagery

Start-ups. The first thing that comes to my mind when I think about them is our own lives. We begin as young babies, take baby-steps, and grow old; unless it’s the life of Benjamin Button. That’s how brands grow as well. They begin their journey ...

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  •  Genius is the ability to put into effect what is on your mind. 

    - F Scott FitzgeraldAuthor

     Don’t worry about people stealing your design work. Worry about the day they stop. 

    - Jeffrey ZeldmanEntrepreneur

     Nobody has a monopoly on good ideas. 

    - Kevin O’LearyEntrepreneur

     The most important thing in communication is hearing what isn’t said. 

    - Peter DruckerManagement Guru

     Half the world is composed of people who have something to say and can't, and the other half who have nothing to say and keep on saying it. 

    - Robert FrostPoet
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