What is Step Up?

Step Up is a specialized integrated communications team for startups and entrepreneurs. Through a focused communications approach combining traditional media relations and digital storytelling, we help build and sustain the reputation for startups in India.

The team has over a decade of in-depth expertise in startup communications across sectors. It comes with a specialized focus on digital and integrated communications to meet the unique public relations needs of startups.

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Our Services

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Media Relations

We excel at building and nurturing relationships with journalists, editors, and media outlets to ensure our clients receive meaningful press coverage. Our services include crafting compelling press releases, organising impactful media events, and expertly managing media inquiries. By positioning your brand in the right publications and platforms, we help amplify your story and enhance your reputation.

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Thought Leadership

We position our clients as authoritative voices in their industries. From securing keynote speaking engagements and panel spots to crafting insightful opinion pieces and bylined articles, we ensure your expertise reaches the right audience. By highlighting your unique perspectives and contributions, we help build your industry thought leadership.

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Crisis Management

In today’s fast-paced world, managing a crisis effectively can make all the difference. Our team provides expert counsel to navigate challenging situations, protect your brand’s reputation and maintain stakeholder trust. We develop comprehensive action plans, manage real-time communications, and ensure your messaging remains consistent, clear and aligned with your values during critical moments.

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Digital PR

Leveraging the power of digital platforms, we craft innovative strategies that boost your online visibility and reputation. Our approach integrates engaging content creation, influencer partnerships, and data-driven campaigns to deliver measurable results. Whether through social media, blogs, or online publications, we ensure your brand resonates with your audience, building trust and driving impactful conversations in the digital realm.

Why Choose Step Up?

Spanning traditional and digital communications solutions

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Wide experience base with pan-India presence

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Customizable and affordable service offerings

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Creative storytellers with a strong focus on media relations

Spanning traditional and digital communications solutions

c_icon1

Wide experience base with pan-India presence

c_icon1

Customizable and affordable service offerings

c_icon1

Creative storytellers with a strong focus on media relations

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Client Testimonials

The team has been instrumental in driving Alphatec’s growth, seamlessly amplifying our brand presence across diverse platforms. Their strategic approach to PR, combined with cutting-edge digital solutions, has not only enhanced our visibility but also strengthened our market positioning, leading to tangible business outcomes.
Arshad Abbas, Head of Marketing, Alphatec AV
From the very beginning, our PR team has been instrumental in shaping how our brand is perceived, helping us build trust where it matters most. This has been critical for us because, unlike other businesses that focus on paid marketing, Giottus has relied entirely on PR as our primary marketing tool. And it has paid off.
Sreenath Nair, Head Of Communications, Giottus
The team has been instrumental in driving Alphatec’s growth, seamlessly amplifying our brand presence across diverse platforms. Their strategic approach to PR, combined with cutting-edge digital solutions, has not only enhanced our visibility but also strengthened our market positioning, leading to tangible business outcomes.
Arshad Abbas, Head of Marketing, Alphatec AV
From the very beginning, our PR team has been instrumental in shaping how our brand is perceived, helping us build trust where it matters most. This has been critical for us because, unlike other businesses that focus on paid marketing, Giottus has relied entirely on PR as our primary marketing tool. And it has paid off.
Sreenath Nair, Head Of Communications, Giottus

Case Studies

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Digital Assets for the Digital India

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ABL Workspaces: Leading in Adversity

Corporate Office

WPP Gurugram, Level 7, Tower-B, DLF Cyber Park, Phase III, Udyog Vihar, Sector 20, Gurugram, Haryana- 122016 India